About Home Staging

What Is Home Staging?

Home Staging is the art of preparing a home for sale using proven techniques to create an environment that attracts the interest of buyers. Staging is not decorating your home as you normally would. In decorating, the living space is personalized to your own taste. Home Staging is quite the opposite. It is a way of depersonalizing the space. It is removing your possessions that may be distracting to buyers. Most people have too much “stuff” in their home taking up space. By de-cluttering, the space is opened up and made to appear larger. In addition, Staging includes the proper use of accessories, correct furniture placement and the right color selections in a room. Staging will highlight the best features of a room, establish focal points, and create spaces that buyers fall in love with!  The ultimate goal of Home Staging is to present your property at its very best -just like a model home- so it sells quickly and for the most money possible.

Prospective buyers will make a decision on a home within the first 30 seconds, which is why your home needs to be showcase-ready from its first day on the market.  It is important to remember that you only have one chance to make a great first impression. Homes that are professionally Staged show better than other homes on the market because of their fresh design, clutter-free rooms and ideal traffic flow.

Sellers know that a home needs to be presented exceptionally well in order to receive the greatest return on investment, but many lack the time, experience or expertise to properly prepare the property.  Staged Homes of Naples is the solution to those needs.  

At Staged Homes of Naples, we view a home objectively, the way a buyer would view it. We create a feeling that is warm and inviting and gives the impression of a well-cared for home.

How We Stage Your Furnished Home

Our ASP Home Staging services are a combination of several things. In a furnished home we do the following:

  • We will walk through each room and take note of our first impressions. What grabs us, what glares at us, and what gives to us a feeling of home?
  • We eliminate clutter and start packing things away in order to create a more open and spacious feel. We know that buyers want to buy square footage.
  • We emphasize the positives and downplay the negatives. We find the focal point of each room and use it in our design. We emphasize what we love about the room while de-emphasizing what may be negative features.
  • We focus on making each room into a light, bright, warm and inviting space that buyers can respond to.
  • We work on eliminating odors. After living in your home for some time, you may not even notice certain smells, but buyers will.  We make sure that the home is Q-tip clean. This is an indication of a well-cared for home.
  • We will update the style so that buyers feel they are getting the latest and greatest.

Our goal is to create the “WOW” factor.  We want to make sure that every buyer who views the home will be able to envision themselves living there. We want them to think “This is it!” Buyers won’t make an offer until they have mentally moved in.

 

How We Stage Your Unfurnished Home

Unfurnished properties gain a huge benefit from being Staged. In this type of Staging, furniture and accessories from our upscale inventory are brought in to the main living areas of the house. With proper placement, these items are used to define the space, give perspective and add warmth to the room. The purpose of doing so is to draw the buyers into the home and make them feel as if they belong. It encourages them to focus on the features, the square footage and the architectural detail and to begin thinking about how they would furnish the space. This type of Home Staging can be quite effective in capturing the buyers’ attention and appealing to their emotions.

In Staging a vacant home, we do not fill every space, as a professional decorator would do. We highlight certain areas. After all, our goal is to sell the home, not the furnishings. We want to make the rooms feel warm and inviting. Potential buyers respond by spending more time visiting the property.

 

Benefits of Home Staging

Did you know that a buyer will make a decision about your home in the first 30 seconds of viewing it? At Staged Homes of Naples, we realize the importance of first impressions and we believe every home can benefit from Staging, regardless of style, condition or location.

Benefits:
  • A Staged home has that needed “edge” over the competition.
  • A Staged home appeals to a greater number of buyers. Realtors know that Staged homes show well and therefore will want to show your Staged home to their buyers. 
  • Professional Home Stagers free up your time by taking the burden of preparing your home off of you—we work as a team with you and your Realtor to get the job done.
  • Professional Home Staging is surprisingly affordable.
  • Today’s buyers begin the buying process by viewing pictures of listed homes on the Internet. Once they have viewed your Staged home, they will want to tour it.  And after seeing your home, they will want to buy it.
  • Buyers can easily visualize themselves living in a home that has been staged.
  • Staging is suitable for any home or condo regardless of size, location or asking price.
  • Staging increases the selling price and decreases time on the market.

Want to Stage your Property?

A Staged home appeals to a greater number of buyers. Realtors know that Staged homes show well and therefore will want to show your Staged home to their buyers.

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